My Work

My work begins with the intention to build products that are intelligent, meaningful, and genuinely useful. With experience across data-driven SaaS, AI agents, and product experimentation, I focus on reshaping complex problems into simple and clear user experiences. Above all, I prioritize defining what problem to solve before deciding how to solve it

All Projects

Omni

Turning one idea into content that works everywhere.

Vertical Bar

Turning messy ERP data into clear, question-driven insights for operators and decision-makers.

Obscura

Reimagining data analysis through clarity and intention.

알고투표

Helping voters make clearer decisions through structured, accessible policy information.

Cohalal

Making halal-friendly dining easier for travelers through simple, reliable menu analysis.

SORA

Making volunteer work easier to discover, manage, and complete.

풋풋

Connecting nomad workers through shared spaces, local experiences, and real community.

Curiosity and a desire to explore new possibilities guide my approach. Whether I’m designing AI workflows, refining product experiences, or structuring early-stage concepts, my goal is to create work that delivers real value in the real world. This principle shapes everything I build.

If you'd like to connect for work queries or collaborations, please do get in touch. I also write a weekly newsletter to share my experiences. Do join if you'd like to read more about my adventures.